Since the Key Club days, swinging has evolved from informal gatherings,, through to the establishment of dedicated swingers clubs in the 1960’s. The Sexual Freedom League of Berkeley, California, even started a lobby group to advance the acceptance of swinging within the community. During the 1970’s, California dominated the swinging scene with the establishment of on premise swinging clubs, where swinging activity freely took place behind open doors. With the advent of swinging magazines and newspapers, swinging was able to gain popularity with couples who wanted to retain discretion and not be seen at on premise swingers clubs. Swinging advertising took the world of swinging to new levels allowing more and more couples to indulge in the hedonistic culture. Today, the swinging phenomena has extended all throughout the world thanks to the advent of the internet and initial introductions by US military personnel serving abroad. While the exact numbers of swingers world remains a mystery, it is believed that between 15% and 25% of all couples will engage in some sort of swinging activity. Since the 1950’s, swinging has developed beyond expectations with more and more couples entering the lifestyle each year.
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